What’s the fastest way to get more new patients to your practice? Every practice owner wants the simple answer so when the phone rings and some snake oil salesman starts talking; it can be simple to get suckered. And then be left paying every month for a service that does little or nothing.
Here’s how to avoid getting sold and instead obtain an online medical marketing firm which offers value. Ask these 5 questions.
Do they really measure success when it comes to trackable new patient leads?
Do they charge month to month or lock people into long-term contracts?
Can they supply proof the service(s) generate more new patient calls?
Are they transparent or will they hide fees?
Will they manage your marketing for you personally?
See below for that particulars on each.
1. Do they really measure success in terms of new patient leads?
Should you own a practice, the objective of medical marketing is to do just one important thing, which is to get more new patients calling as well as emailing your practice. It’s to not the amount of ad impressions or Google views, branding, or page impressions or even total variety of calls you obtain. None of the things can be changed into new patients and sales.
Most medical marketing firms try to bury you in data about items that has no tangible benefit. Many will even ask you to put special coding on your own website throwing off your current marketing metrics. Instead look for a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you every month.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts should be a large red flag. It’s a sales strategy to sell services people may wish to dump within a month or two that keeps you spending money on 6-one year for a thing that does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. This way, they’ll need to still earn your business monthly.
3. Can they supply proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is essential you ought to know is that none of such work and one is even illegal. There exists zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence that these particular are just approaches to charge your practice for services that do nothing.
Geo-fence display pushes texting out to prospects driving by your practice. Which is not merely annoying, and in case it worked would mess with the scheduling. The truth is, it doesn’t generate leads. Good idea should you have had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for a lot of local businesses but Google’s views it as a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and plenty of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that speak with several clients who’ve tried it.
4. Are they transparent or do they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a common ripoff strategy in the industry is to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then your firm refuses to really provide information on how a lot of those funds is going to actual AdWords spend versus within their pockets.
The only transparent approach to charge for medical PPC would be to charge a monthly management fee and after that have you pay for the AdWords spend right on your bank card. Like that you know precisely how much you might be paying the marketing firm to handle your medical PPC and exactly how much went along to Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are a lot of low-cost internet marketing services out there that give you usage of software so that you can manage your marketing yourself. For example, there are a handful of businesses that sell online review software, and almost none that train your team the way you use it and ensure it’s helping you.
Getting access to powerful internet marketing tools is great, in principle, if you have a Ph.D. in internet marketing and 40 hours a week to spare. On the other hand, if you currently have a job helping patients, these are just a huge total waste of time and money.
Make sure to check that the marketing firm does the work, so you can concentrate on what you do best which is helping patients. What’s the easiest method to attract new patients? Ensure for each and every dollar you spend money on lead generation you’re qafkfk leads along with a positive ROI. It’s so easy. And avoid each of the nonsense about geo-fence displays, retargeting, banner ads as well as other items that does nothing for the medical practice.